Generative Engine Optimization (GEO)
Brand Entity Recognition
When a user asks ChatGPT to recommend a product in your industry, will it mention you? That depends on your Brand Entity strength.
What is an Entity?
To an AI, a word isn't just text; it's a node in a massive neural network called an Entity. If your brand is a strong entity, the AI understands what you do, who your competitors are, and why you are valuable.
How AI Learns Your Brand
- Co-occurrence: How often your brand name appears next to key industry terms across the entire internet.
- Sentiment: Is the context surrounding your brand name generally positive or negative?
- Authoritative Citations: Mentions on high-trust domains (like Wikipedia or major news outlets) act as strong signals to the AI.
Track Your Entity with Igris Radar
Igris Radar continuously monitors the web and AI responses to calculate your Brand Entity Score, alerting you to shifts in sentiment or visibility.
Check Brand VisibilityHow to Fix It
- Consistent Messaging: Use the same exact phrasing to describe your product everywhere.
- Digital PR: Get cited on high-authority domains.
- Schema Markup: Use `Organization` schema to explicitly tell crawlers who you are.